Savi Sharma – the new kid on the block- instead of learning crawling first has taken a giant leap in India’s English fiction writing scene. Her debut novel Everyone Has a Story has sold more than 1 lakh copies just in 100 days, and had occupied number one slot for weeks before arrival of Chetan Bhagat’s One Indian Girl. Now in its second print the book is at number 2 among Amazon’s bestseller’s list.
Sadly, some envious souls, instead of appreciating, are trying to undermine the gigantic effort put by her in writing, publishing and marketing the book on her own. What the critics don’t care is that Savi Sharma is a young writer, who just started her writing career, and has miles to go. Constructive criticism of her work is fine, but personal attacks are certainly in a bad taste.
Among other social media negative gossip, Catchnews has mounted a nasty attack on this young writer by outrightly calling her a ‘bad author’ and her work as ‘childish’. The writer of the Catchnews article even goes to the extent of investigating the massive positive reviews the book has garnered, but end up bitterly calling it as ‘pure marketing wizardry’.
The online magazine had stooped so low as to question the huge financial returns Savi Sharma is going to get. Did Catchnews care to find out how many publishers the author had approached but was turned down? Anyway how much she earns from selling of books or book deals is not the business of the others.
Marketing and promotion today are as paramount as writing a great novel. Chetan Bhagat even became a Amazon delivery boy to market his latest book. Savi Sharma had no backing by big publisher house or distributor. She assumed the roles of author, publisher, marketer and distributor with her limited means. She deserves every bit of accolades that now pouring in. All the lazy-ass armchair critics deserve to be shown middle finger.
When it comes to commercial English fiction writing, Indian authors are considered to be divided into two categories: Chetan Bhagat and the rest. Savi Sharma with her grand entry is about to break that cliche. While Chetan Bhagat combines his emotional stories laced with comics, with tempting pricing, Savi Sharma on the other hand weaves meaningful motivational stories and juxtaposes the work with ingenious marketing strategy. Both of their methods have proved to be effective to reach out to readers and their stories appeal to readers’ psyche.
Unlike English fiction industry in the West, Indian Industry is still at its infancy. Majority of English fiction readers here are not matured. It is expected as India being a non-English speaking country and its culture is radically different from that of West. It is matter of time we will witness our book industry start producing more critically acclaimed English novels. Writers like Chetan Bhagat and Savi Sharma are just helping in this process.
Having read her debut book I can say Savi Sharma is an author to watch. She does not shy away accepting her drawbacks. The way she writes simple but meaningful elegant sentences are bound to strike a chord with readers. I will be very soon putting a detailed but brutally honest review of her work.